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To accommodate the omni-choice shopper who shops in-store, grocers and supermarkets must find ways to innovate and think like the shopper, especially when they have a multitude of options at their disposal.

Grocery can take a page from specialty retail to attract the ‘omni-choice’ shopper

The in-store retail experience has pivoted from selling products to improving the entire shopping experience

Mark Mechelse | Dec 24, 2020

Mark Mechelse is the vice president of insights and communications for leading retail industry trade association GMDC|Retail Tomorrow.

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